Session 6 - Changing from static to moving media

Session Aims:

• Respond to poster drafts and complete final edits
• Consider various film-making approaches and use them to develop my own ideas
• Research existing films about young carers and discuss
• Devise and present early ideas for film with clear aims and key messages

RARPA Statement :

“I can research & reflect on existing films about Young Carers and write a film pitch applying various story-telling techniques”

The group were asked to respond to the statement. The blue marks show how they felt at the start of the session, the orange show where they were by the end.

The YCR crew came back together at the City Screen Basement venue with the task of making the final edits for their campaign posters. They considered style, text and fonts, layout and the wording on the posters, making the necessary amendments for the designer to complete the job.

Following this, the group gathered together to look at some examples of existing films made about young carers. They were asked to consider what they liked and disliked about the films, and to listen for key messages. After each example they were asked to feedback on style, approach and content. The excersise was all about sparking their imagination and to help them start to visualise their ideas for their own film.

Once the crew had viewed the examples they set about working in teams to brainstorm ideas about their own film. As a guide they were asked to consider 1. Audience? (who is the film aimed at); 2. Impact (what Impact are you looking to make); 3. Key messages? (what are the key messages you want to communicate); 4. What does it look like? (what style and approach will you use, how will the film look!).

The crew got to work and started to be creative with ideas about how they could approach their film. Their commitment to the challenge in hand is always evident and it was no different with the brainstorming task. Behind the colorful characters of the YCR crew some really extraordinary experiences were starting to emerge; Stories of real struggle, difficult circumstances, immense pressure, stories of bravery, hope, overcoming challenges and the huge impact of the young carers service in their lives.

The YCR crew are a talented group with lots to say. Their experiences are really powerful and can really help to highlight the difficulties of being a young carer through their film, raising awareness, identifying hidden young carers and empowering people who work with young people to meet the needs of young carers more effectively.

Samantha

Hey all,
Well today's session has really triggered a response from me. But I know that the ideas that have been put forward by everyone will be taken on board. We've now finished phase one of the project and we will soon begin filming, this is sure to be interesting so stay in touch for an update on the progress :)

emo-tedd

today we looked at the photo-finished pieces of our different messages and how we could improve or change them.
we also watched some documentaries about young carers some were too simple and some were very hard-hitting. both were really good but could be better all ideas were good the simplest one if stretched out could of made more impact. all the camera angles really striked exactly were you wanted and brought a message to life.

celine :) (:

Hi today was quiet diffrent than usuall today was really fun we watched films about young cares and how we could show people about young cares in a film,
Later on we met a writer wich was quiet good.


:)

Amie :)

Today we've looked at the final posters that the designers put together and deciding what we liked and disliked about them.

There was quite alot of feedback for the designers to look at and i hope that the eventual posters will look amazing.

We looked at examples of other films about young carers awhich were a bit difficult to watch. They gave us a good insight into the different types of film we can make and gave us alot to think about.

I can't wait to get started :)

aidan'fatman'ballanger

hello pepols

today we were going over what we thought of the posters and some editorial ideas we also started to come up with ideas for the video there were lots of gud ideas and it gone be gudd

Session 6 - Discussing Pre-Production & Media Interest

Young carers, firstly, the work you have created so far is really impressive. Outstanding effort! It will be exciting to see people's reactions when you launch the Young Carers Revolution along with all your media.

You are now moving quickly into the transition from static media to Moving Image. We call this part of the process 'pre-production' and you have some exciting workshops ahead to help you develop stories and ideas around the issue of young carers for a film production.















Pre-Production is all about developing your ideas and messages and creating imaginative ways of telling your story. It is also about planning the 'film shoot' so that we are prepared and have everything in place to make the film.

We have two very talented artists set up to work with you, one is a Writer and a Poet and one is a Theater Director and Performance Artist. The work you develop in these sessions will contribute to the direction of the final film and may form part of the content itself through poetry and performance.

Before you go on to make your own film, I have searched online for existing films about young carers for you to look at. These examples are a good starting point for you to consider what your message is, and should help you decide how you want to approach your own film. When watching them consider what you like and dislike about the content, style, pace and direction...

Example1
This one is crammed with statistics about young carers and is very informative. It addresses the 'hidden carers' issue and questions whether the needs of young carers are being met. It uses a combination of interviews, dramatized scenes and reconstructions.

http://www.youtube.com/watch?v=KR3zLmMkpSo
http://www.youtube.com/watch?v=X6cj7dQTJU4&feature=related

Example2
This one looks scripted and looks more like a social marketing campaign than a film. It has a very direct message and is short and simple. Do you think it is powerful, would you do it differently? What would your message be?

http://www.youtube.com/watch?v=U7xcd8z363A

Example3
This one is an animation and gets its point across really well. It focuses on responsibilities and how that affects young carers lives. Consider how they tell the story, what does it make you feel? Is it effective?

http://www.youtube.com/watch?v=TCoF71A_TfA

Example4
This film approaches the issue using drama. It tackles the issue by creating scenes that draw you in, highlighting the emotions a young carer may experience. With drama you can create scenes that emphasize your point, this can be very powerful and hard hitting. Do you like the idea of drama? What did you like/dislike about the film? Will your film be like this or will it use a combination of drama, poetry, documentary or other techniques?

http://www.youtube.com/watch?v=yYfxbR8nUoo

Example5
This is a professional social marketing campaign that touches on the issue of being a young carer. What do you think about the style? Is it high impact? Would short stories like this work for your film?

http://www.youtube.com/watch?v=dt-kVD05rws&feature=related

MEDIA INTEREST
Inspired Youth are really keen to see your work propelled into the wider media with the aim of getting your voices heard. We have already started to look at ways in which we could achieve this...

We have contacted a really talented freelance journalist called Ciara Leeming who has written for The Guardian, The Independent, Marie Claire, BBC, Action Aid, Child in Need Institute, Oxfam, The Sunday Express, The Mail on Sunday, The Big Issue and Take a Break! to name just a few! You can check out her website here http://www.ciaraleeming.co.uk/

Ciara is really interested in the issue of Young Carers and is keen to find opportunities to write about your project. In addition Ciara is also a photojournalist and is keen to explore the possibility of working with some of you to create photo-media content about young carers which could potentially be showcased on the BBC online (there's no guarantees but she has had work published there before!) Ciara is interested in your stories about being young carers and wants to capture them using photographs and recordings of you talking about your experiences. Here are a couple of examples of Ciara's photographs...

This is an opportunity to help raise awareness about young carers even more. We will discuss this at the next session. To learn more about Ciara and her multimedia work check these links::

Examples of Ciara's photo-journalistic/documentary work...
http://www.photoshelter.com/c/ciaraleeming/gallery-list

Examples of Ciara's multimedia work...
http://www.ciaraleeming.co.uk/multimedia/zen-and-the-art-of-sandcastles/
http://news.bbc.co.uk/1/hi/uk/8205851.stm
http://news.bbc.co.uk/1/hi/uk/8320729.stm

We know you have the passion and dedication to make a film of real quality that can really make a difference and we are really looking forward to hearing your ideas.

Peace
Inspired Youth

Poster Drafts from Snowglobe

Following the design briefs set by the YCR crew, Gareth from Snowglobe Creative has been hard at work on the poster layouts, design concepts and text. Below are the first drafts as a work in progress. Gareth is very keen to hear feedback from the group before continuing to work on the the design, fonts and copy specified. We will spend some time on this in tonight's session.

Session 5 - Design Concepts @ City Screen Basement

Session Aims:

• Introduce the work of Snowglobe Creative and a range of examples from their portfolio and other examples of famous campaign posters
• Learn some advertising golden rules
• Devise and present a series of design concepts for specific audiences

RARPA Statement :

“I can write a professional design brief using the golden rules of advertising”

The group were asked to respond to the statement; the black marks show how they felt at the start of the session and the... err... black marks show how they felt at the end. (It was an improvement honest...!)

The YCR crew met at the City Screen Basement venue to begin work on a campaign design brief. The brief is to be passed to Inspired Youth's favourite designer Snowglobe Creative. The task for the group was to turn the photos they had shot with Jim Poyner into a series of powerful campaign outputs for specific audiences.

First they viewed examples of Snowglobe's work and also looked through some significant social marketing poster campaigns from Barnardos and NSPCC amongst others; including some specifically designed around young carers issues.

Following this and using some key principles outlined in Pete Barry's book "The Advertising Concept Book - Think Now, Design Later" (Thames Hudson 2008). The group were introduced some Golden Rules of print advertising to apply to their concepts.

Posters are the quickest form of print advertising; keep it simple!
You have 3 seconds or 8 words to do the job with your strapline!

What response are you looking for in your audience?

You don't have to reveal all of your message, you can leave some gaps for the imagination!

The crew then worked in groups on the 5 photo concepts to devise a design brief for each. They selected their final photo file from those shortlisted in the last session and presented their ideas for strap lines, copy lines, style and mood to the rest of the group.

The presentations were made by projecting the chosen picture onto flipcharts and writing over the text to show each strapline and layout idea. The group then fed back on each concept.

It was a busy session and the ideas were strong. The briefs are now being prepared and sent to Snowglobe for their response. The next session will see the design drafts presented back to the group to make changes, edits and further suggestions before they are completed by Snowglobe.

celine :)

Today was amazing. It was really good we all thought of ideas to but 8 words in 3 seconds was are aim and basicly my idea was that a diary starts off new then builds up and gets to boiling point then explodes and basicly then there young cares comes into hand and then there is some one to talk to and then there is the relife that it has all been takeing care of.

So yeaaa every one in the team is really good at listening and carnt wait till next time :):)

jade

Todays session was all about designing our posters. the poster me Ashly and Emma were working on everyday life. it features a picture of a young carers diary that shows how busy there life is. lost in the pages is our title and our strap line was just another booked up day. i hope the poster makes people realise what its like being a young carer. our ideas have now gone off to a designer who will send back the completed posters for us to finish.

I am looking forward to seeing our final posters. i like eating muffins and i just spluttered muffin all over kev!!

Cat

Today was awsome we used the phototes to make deing brefs to send to a poaster speshelist. It was great fun the bit I liked the most was presenting what the poster was going to look like. The poster I was workin on had a slogin called 'One voice isn't enough get involved speak up'. I can't wait till the next session when we finalise the posters. I also can't wait until we start the end film because it will be cool filming some of it.

emily whitehead

hi I'm Emily, I look after my brother Alec who is 15 and has autism. I work at Sainsburys and its naff! although I've just got a new job at my brothers school, applefields. I'm a calm quiet person although I do have a louder side! I think being part of carers revolution will help me to be more confidant when speaking infront of groups of people and getting to know others. I found today was quite busy and noisy but we did what we wanted to do and it was pretty good working in a small group. being part of this campaign is important to me as i am a carer, but i think we need to make people more aware of what we do on a daily basis and make our voice heard.

Sebastian - Young Carers Revolution at the City screen

Hello i am a member of the young carers and am participating in the 'Young Carers Revolution' project

My name is Sebastian and i had my second full session of the project, which was very informative and i think, extremely useful, in projecting our young imagination into the campaign.

(there are some photo's of me on the blog if you are not quite sure of who i actually am!) =]

We have just had a successful session at the city screen basement, finalising our campaign posters and creating 'taglines' to accompany the photos that were taken the previous week.
The group of three which i was in, used one of the five concepts created before to help finish a poster design brief that can be sent to the graphic production facility, in order to make the finished product. The slogan was ''What's keeping you'' which referring to the idea of events taking place in a carers life, preventing them from protecting the person they care for. In this particular instance it was the juxtaposition of a boy at school being prevented from looking after his mum, due to being in a detention. Whilst there, at the very same time his mother falls very ill, yet he is unable to provide his aid as he it otherwise occupied with what seems trivial school work. We hope this creates an impacting image that hits the target audience, schools and places of education, with an clear message on the time constraints and the constant pressure playing n carers minds. We are waiting until the next session to see the finished product, which will allow us to make any last minutes changes if they are not quite what we had in mind.

Emma

today we came up with concepts with the pictures we shot last time. we went into groups and got one concept to develop and make into a poster that would catch peoples eye while getting over the message. the design concept we worked on was megaphone. this was to show that one voice is not enough and its takes people to get involved to make the campaign work. these ideas will be sent to a designer and we will see how he interprets our work.

i enjoyed today as it allowed me to finalise the concept and put my own ideas on paper. i also got to see the creativeness of everyone else and could form even more ideas from them and have a good time. ^^

aidan'fatman'ballanger

hello pepols

okay so far we come up with poster design ideas it was interesting so there gonna be sent of to designed to see what we think theres bin some good ideas and thats all i can come up with.

ITS TRUE AM STILL THE BEST AND YOU STILL KNOW IT

Samantha

Hey,
As always the session has has some great results, after the photoshoot with Jim Poyner on Saturday we saw some of the prototype pictures which we could select the final pictures. In our 5 groups we had to come up a caption that would relate and empahsise the purpose of the pictures. These pictures must effrect our target audience, I definitely think that that the pictures will have an impact upon the important people that are involved.
It's a lot harder than I thought to create a caption to a picture that you want to get a message across through, although I knew what I wanted to portray its hard to communicate it in words in order to make more people aware. Anyway I think everyone has done a great job :) :)

Natasha-Jamie Boyd

Well today was quick. Today we where finalizing the pictures and the layout for the posters. We got some good ideas put down. I cant wait to see what my poster idea finished. It was good seeing what ideas everyone came up with. The golden rules where helpful with starting the plan for the poster, and we where able to build on ideas straight away.

Now we have created a brief for a professional designer to hopefully fulfill our vision and make it real.

See you next time. XxxX

Amie :)

Today we've been looking at the final picture choices for our posters and deciding on strap lines.

We've looked at the advertising 'golden rules' to try and ensure our taglines are captivating and leave some information to the imagination.

After deciding on alot of different strap lines and quotes to go on the finished poster we went through each idea as a group and discussed what we felt worked best for each poster.

The clown idea of mine and Sami's was a difficult concept to create a strap line for. We didn't want to state the obvious but we didn't want it to be too complex that people didn't understand the message.

Today's been a difficult session and it's been really hard to come up with ideas that i liked. Although that could be because i'm ill.

I'm excited to see what the finished ideas look like :)

Session 4 - Photoshoot with Jim Poyner @ 41 Monkgate

Session Aims:

• Review photo concepts and plan a photoshoot
• Compose, direct, light and shoot the five scenarios
• Review and discuss how images will be used in poster design

RARPA Statement :

“I can compose and capture a striking photo image using professional equipment”

The group were asked to respond to the statement. The green marks show where they felt at the start of the session and the blue show how they felt at the end.

The YCR Crew gathered again at 41 Monkgate for the photoshoot with Jim Poyner. The group began by reviewing the 5 concepts which had been shortlisted during the last session. A shoot schedule was decided and the props and set-ups discussed. To prepare for each scenario, the group took practice shots to work out the perfect angles and lighting set-ups. Jim then assisted the group in the roles of photographer, director, lighting assistants and models.

As an added bonus the YCR crew were joined during the shoot by a very special guest. Ahead of taking her place at the West End production of Chitty Chitty Bang Bang, Professional Make-Up Artist Naomi Nye dropped in to work with the group to create the specialist make-up effects they required.

The results are outstanding with some high impact compositions in the bag! Oh... and as usual there were plenty of laughs along the way...!

Once the shoot was complete the group gathered to rate and select the best shots for each scenario from the different versions they shot.

With the final shots selected we look forward to the next session where we will be applying some advertising golden rules and turning the images into a series of campaign posters.