A logo is chosen and the revolution begins!

Final Options for YCR Logo

SnowGlobe has responded to your feedback and produced a selection of colours and fonts for you to make a final decision. Let us know your opinions please...

Peace

CJ

Final Draft of YCR Logo

Here is the final draft of the logo for feedback from the group.

Visit from Bernie Flanagan

The Revolution Crew were also joined by a special guest from City of York Council's Childrens Trust Unit.

Bernie Flanagan is a manager at the Children's Trust Unit and joined the group to hear their ideas and to lend his support to the group's Mediabox Funding bid.

“Every year we have a conference in York called no wrong doors, we bring together lots of people who work with children and young people and talk about various issues. We would love young carers to get involved with our next conference. Having heard you talk about challenging stereotypes and making sure that schools, health visitors and nurses know about the needs of young carers, it’s something they really need to hear. When the message comes from young people like yourselves - you put it so well.”

“If you won the funding and produced a film we would love to share it at the conference.”

Young Carers Voices

The Young Carers Media Box bid successfully made it through to the next stage which is really exciting news. Media Box are keen to know more about the idea and how the Young Carers are involved. Using the laptop the group made a video to explain more to the media box panel which will be used to support the bid...

Creating an Identity Session 2 - Feedback

Tonight the group came together to view the logo options created by Snowglobe Creative. They reviewed their brief then looked at the outputs. There was much discussion on elements that were liked and elements that could be different.



In the end the group settled on a combination of designs.

- The group liked the jugglers hand and the energy ball and would like the two designs to be combined.

- The juggling balls will be replaced by one energy ball which will be floating just above the hand.

- The energy ball will be made from warm and strong colours such as oranges and reds.

- The font will be smaller and be sited underneath the hand and without the tablet background.

- The group would like the font to look more youthful, fun and urban style.

The feedback will now go back to Snowglobe for re-working. We expect the results within the next few weeks.

Watch this space!

SnowGlobe Studio

Gareth from Snowglobe Creative addresses the brief set by the Young Carers Revolution crew. Isolating some ideas and blending others, he turns his professional eye and experience to the job in hand and creates four options for feedback from the group.



The logos are presented in greyscale to make sure they work in this format before the group add their ideas for colour.

:: THE ENERGY BALL ::




:: THE FLOWER ::



:: THE JUGGLER ::






:: THE CLOCK ::

Creating an Identity Session 1 - The Brief

The group looked at examples of famous and effective logos, brands and identities. They focussed on how to convey identity as a group of individuals, how to reflect movement and how to promote ideals. They looked at logo 'devices', statements & challenges and what the offer may be to a consumer.

They collected their ideas together on paper and attempted to present some themed ideas in the form of a brief for the designer at Snowglobe Creative.

Here are the themes and ideas:


:: The Flower
The Flower represents, growth, nurture, care, maturity and talent.




:: The Flag
The flag is a symbol of a movement. Other themes could be incorporated in the flag design.



:: The Clock
The clock is a twisting mass of all the elements of a young carers life; Family, Money, Education, Friends, Caring, Chocies etc. The figures are holding the weight of the clock on their shoulders.




:: Power / Energy Ball

The power ball represents movement, influence and vibrancy of the Young Carers Revolution. The essence of power or movement could be applied to other devices.




:: Juggler
The juggling figure is loosely based on a human form. The figure is wrapped in a young carers revolution banner and is juggling a family photo, a phone, a clock and other icons

It was discussed that young carers cover a diverse variety of young people who are all individual and unique in their identity and their caring situations.

Straplines:

"Our world, our choice!"

“You can help”

“Make the world a better place”

“Flying the flag for young carers”

“Have you got the time?”

Colours:

Warm, Strong and friendly.


The brief has now been sent to Snowglobe to respond to. Watch this space!!!

Creating an Identity Session 1 - Images

The steering group came together to work on creative ideas for identity and branding for the group. The idea was to spend some time developing a brief for a professional designer to create a logo for the group. The session focussed on images; images of young carers, images of the participants as individuals and how they represent themselves and images of what they hoped the group could achieve.

First the group looked at negative images of being a young carer, things which represented the challenges, difficulties and misconceptions. Here is what they came up with.

NEGATIVE IMAGES OF YOUNG CARERS








:: People are talking about things and they don't know what they are talking about

:: They call people names who have mental health problems and they don't know how much impact that has on me

:: Sometimes people just want to talk, not get involved in the health side

:: You are always juggling; socilalising, caring, commitments, school. There is no time.

:: Isolated. Sometimes thats just the way you feel. Everyone is enjoying themselves but something is going on and you have to go home.

:: Disability is a big issue. Sometimes disability is hidden. She's there physically but not as your mum.

:: Propping up the household and holding things together for the family.

:: Its hard enough being a young person anyway but sometime you can feel lost in the mist of pressure and time.


Once we had explored the negative aspects we moved onto look at the positive images around being a young carer. Here is what the group came up with:

POSITIVE IMAGES OF YOUNG CARERS


:: Being a young carer helps you grow and mature which will help me do things in the future

:: You can feel isolated like being on an island but groups and activities for young carers can make that island feel a bit bigger

:: We feel united as a group

:: Young Carers DO understand about disablity. They are experts and will challenge stereotypes.

:: Shopping and running a household is a real skill

:: Young carers have talents, skills, maturity and overcome challenges on a daily basis

:: Young Carers are nurturing and caring

Sophee Read

Today we started by feeding back some of the things we talked about last time. We talked about participatory design-this is how we are going to create or logo- we also talked about feed back from the council,the deputy director of childrens services was very interested and would like to come and participate in one of our sesions. He has been very supportive and has offered us the chance to take part in the 'no wrong doors confrence' in june 2010. Then CJ talked us through what a media campaign might look like he then showed us some examples of previous campaigns- The designs were very good and the short film was very effective in portrying its ideas. From seeing these ideas I now have some good ideas for our own project. Then CJ asked our opinions about the disadvantages of being a young carer and how we could create some more positive images of young carers and finally how the project will help you carers engage with the wider community! I think it is going really well so far and finger crossed we get the funding, I am very excited about doing the planning for the logo next week.

Samantha

Hey all i'm Samantha i'm 17 and have been a young carer since I was 6 so i'm pretty much a vetran. I've always been involved in activities that i feel will help to benefit young carers as a whole. Recently i became involved in establishing YCR or Young Carers Revolution. The group allows young carers to raise any issues they have and give them a voice. This movement has been set up in the hope to make a difference to peoples understanding of what young carers are about.

My own goal as a founding member is to help demolish stereotypes and educate people into the real life situations of young carers. To acheive this we need to raise awareness and give people a better understanding about who we are and what we aim to do. But we can't do it without you. We recently proposed and idea to hold a conference about the aims and opinions of YCR this will help to make people aware of our movement. In the coming groups we hope to establish our logo and brand so if you have any ideas give me a shout!

Xzina Saaremets

I'm Rosina, I'm quite new to Young Carers but I like to be involved in things. I'm 14 I was born in York, I'm quite different and like that about myself, even though it sometimes makes me a target. About a year ago my Mum was diagnosed with Fibromialgia, making me a young carer. I don't want people to look at young carers as a sob story, I'm proud of it and I don't want pity. My aim is to make people understand what it's like to care for someone, even though your still a child. I don't want pity but I do want understanding and sometimes teachers can be harsh. I'd like to get all those unknown young carers to be discovered so they can recieve the help and support that I get. I joined YCR because I'm very loud and opinionated and I want to be the voice of other young carers that are shy and don't feel comfortable standing up and saying what they mean. We are currantly working on developing a logo and arranging a conferance so we can spread our opinions and ideas in wider circles. We are also thinking about methods of recruting new members and creating a bigger young carers action group. Watch this space..........

Sophee Read

I'm Sophee and i'm a young carer. I have a vision, a vision to make a change. My vision is to make people aware of who we are and what we stand for. I want to represent other young carers and our rights, views and opinons. Our mission is to empower young carers to have a voice. I am one of the founding members of the Young carers revolution steering group! During our time in this group we have been disscussing ways in which we can make a change by raising awareness and improving peoples understanding of what we do.

I am involved in the YCR steering group to get across the points of me and other young carers. Our initial ideas have been to gibve ourself an identitiy in the form of a logo/brand that represents the YCR. Our other ideas include: recruiting new members, contacting people of infulence and creating a media campaign and to highlight some of the key issues raised by young carers.

We have also consisdered setting up a conference led by young carers to influence schools, doctors, parents and other professionals working with young carers and their families.

I'm looking forward to where the YCR may take us.

Please feel free to get involved and leave a comment; if you want to be part of the movement email us at- youngcarersrevolution@gmail.com

Welcome to Young Carers Revolution

Young Carers Revolution was born on 11th June 2009.

Original members Rosina, Samantha & Sofee met with Inspired Youth to discuss the plans and kick-off proceedings. Over the coming months we will be creating a organic movement to raise awareness and give young carers a voice. The process will be guided by 8 elements.


- Establish a steering group of young carers


- Begin to define the most prevalent issues and a way of working together on those issues


- Define the group's identity and create branding for the group with young carers working in partnership with professional designers



- Engage a wider group of young carers in the York & district area to be actively involved



- Engage people in power who have influence and a will to help us achieve our aims



- Identify and promote role-models who are or have been young carers



- Develop a creative media campaign to communicate the experience of young carers to a wider audience


- Create a BLOG to capture the journey!

Peace

CJ & Kev
Inspired Youth