The group looked at examples of famous and effective logos, brands and identities. They focussed on how to convey identity as a group of individuals, how to reflect movement and how to promote ideals. They looked at logo 'devices', statements & challenges and what the offer may be to a consumer.
They collected their ideas together on paper and attempted to present some themed ideas in the form of a brief for the designer at Snowglobe Creative.
Here are the themes and ideas:
:: The Flower
The Flower represents, growth, nurture, care, maturity and talent.
:: The Flag
The flag is a symbol of a movement. Other themes could be incorporated in the flag design.
:: The Clock
The clock is a twisting mass of all the elements of a young carers life; Family, Money, Education, Friends, Caring, Chocies etc. The figures are holding the weight of the clock on their shoulders.
:: Power / Energy Ball
The power ball represents movement, influence and vibrancy of the Young Carers Revolution. The essence of power or movement could be applied to other devices.
:: Juggler
The juggling figure is loosely based on a human form. The figure is wrapped in a young carers revolution banner and is juggling a family photo, a phone, a clock and other icons
It was discussed that young carers cover a diverse variety of young people who are all individual and unique in their identity and their caring situations.
Straplines:
"Our world, our choice!"
“You can help”
“Make the world a better place”
“Flying the flag for young carers”
“Have you got the time?”
Colours:
Warm, Strong and friendly.
The brief has now been sent to Snowglobe to respond to. Watch this space!!!
Young Carers Revolution is a movement of change for young carers in York. By developing our voice and using it well, we can make a positive difference to issues which we face. Support our campaign and join the revolution! For more information on this campaign or the DVD Resource Pack please contact cj@inspiredyouth.org
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