The 3rd post production session saw the YCR crew meet at 41 Monkgate to review the publicity and coverage that the campaign has generated.
It was a great chance for the group to think back to the first aims for the project and to see how well they felt we had achieved those aims so far.
They looked at the different target audiences for their material and imagined how each would receive and respond to the campaign media.
- Education Professionals
- Health Professionals
- Friends and Family
- Decision Makers
- The Wider Public
- Hidden Young Carers
We welcomed two special guests to the group to help us with the discussion.
Sarah Fitsell works at York Carers Centre in charge of marketing and Frances Perry is Carers Strategy Manager at City of York Council.
The group also looked at the forthcoming publicity and looked at readership, circulation and viewing figures for each.
Exciting times... and the film has not even been launched yet!
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